CLIENT:
EIS International

PROJECT:
Lead generation direct mail
campaign copywriting; one of four pieces

The client immediately chose this campaign over two other concepts presented, despite some concern that hazardous materials producers who buy this software have spent decades fighting the movie monster image of their products’ side effects. Turns out emergency managers appreciated the light approach to their serious business; response couldn’t have been more positive.

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CLIENT:
Sterling Software

PROJECT:
Lead generation direct mail
campaign copywriting; one of four pieces

"There's nothing visual about mainframe computing, so try to have some fun illustrating the problem,” said the client. The result was a Business Marketing Association Bronze Tower Award winning direct mail campaign. And the client's highest response rate in years.

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CLIENT:
Commence Software

PROJECT:
Product announcement/
lead generator copywriting

The concept for this piece came from the simple idea that it should be no secret that effective sales forces know how to track and manage their contacts, prospects and customers. Success of this launch propelled the company to leadership in customer relationship management software.

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CLIENT:
Geodesic Systems
Great Circle Software

PROJECT:
Product announcement/
lead generator copywriting

We seized on the opportunity to pair a visual pun with creative wordplay to show the futility of trying to stop memory leaks without help. While the copy was brief and lighthearted, there were no cracks in its technical accuracy or targeting.

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