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HOME : PORTFOLIO : ANNUAL REPORTS
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CLIENT: PROJECT: Writing this annual report represented two important firsts: my first annual report copywriting assignment for a Fortune 500 company and Nextel’s first ever full-year profits. Having such a great story to tell certainly contributed to my crafting a narrative that earned the American Society for Professional Communications Colonial Award of Excellence. |
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CLIENT: PROJECT: The language of Nextel’s new “Done” branding provided the opportunity to write copy on its industry-leading financial and marketing performance in the fewest, most direct, words possible. The result: winner of the LACP Platinum Vision Award, scoring 10 out of 10 for creativity, report narrative and message clarity in annual report copy. |
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CLIENT: PROJECT: If ever there were a testament to client satisfaction, it’s the 13 annual reports I have written or edited for this federal agency that works to increase developmental private investment in the world’s emerging and underserved economies. |
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CLIENT: PROJECT: I do some of my best work for clients that share my belief that copy written about technology can be both accurate and understandable. This is especially important in annual report copywriting for tech companies. I’m proud that my 1999 and 2000 annual reports for BTG didn’t require readers to be engineers to understand what they had invested in. |